Cannabis retailers turn to tech such as online ordering, data-backed product suggestions as industry change looms

Cannabis retailers turn to tech such as online ordering, data-backed product suggestions as industry change looms

Author: Omar Sacribey

That’s the assessment of Rick Maturo, associate director of cannabis client services at Nielsen, the national consumer-analytics company based in Chicago, and Bethany Gomez, managing director of the Brightfield Group, a cannabis-focused consumer-research firm.

New technology could amplify business opportunities for cannabis retail. And in order to prepare for mainstream competition, today’s cannabis players must be technologically savvy.

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