When New York State announced, at the start of April, that it was joining states such as California and Portland in a move towards legal, recreational marijuana, it prompted the question: what does this mean for new products?
A hint is buried in AB InBev’s 2020 annual report, which was released this past February. AB InBev, the parent company of Anheuser-Busch, manages a global portfolio of beverage brands, from beer to hard seltzer and ready-to-drink cocktails.
AB InBev, which produces beer brands such as Stella Artois, Budweiser and Corona, is also investing in the no- and low-alcohol beverage; the beverage maker launched 11 new no- and low-alcoholic beers, including Budweiser Zero and Stella Artois.
The no- and low-alcoholic market, overall, is poised to keep growing, despite pandemic pressures. One recent market study projects the category to be account for a full third of the total global alcoholic market by 2024.
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