Uber’s interest in marijuana delivery highlights sector’s potential and pitfalls

Uber’s interest in marijuana delivery highlights sector’s potential and pitfalls

Author: Kate Robertson

You’d think that marijuana delivery executives would quake in their shoes after the head of a ride-sharing giant recently floated the idea of getting into their line of work.

But that apparently wasn’t the case after Uber CEO Dara Khosrowshahi told CNBC last month his company “absolutely” would explore cannabis delivery if the federal government legalizes marijuana.

Rather than fear such a declaration, cannabis delivery executives welcomed it as a sign there’s a national market for the services they’re building.

“When companies like Uber are talking about getting into cannabis delivery, it’s a really good market signal about how ubiquitous cannabis legalization is and also how ubiquitous customer demand is for delivered cannabis products,” said Elizabeth Ashford, senior director of corporate communications at California-based retailer and delivery company Eaze.

View the full article at mjbizdaily.com