There’s a trick to promoting your cannabis business through Google

There’s a trick to promoting your cannabis business through Google

Author: MJBizDaily Staff

Google is a powerful tool for businesses, and ranking among the top three in a search can bring an influx of sales. Unless you’re selling marijuana or hemp.

Google doesn’t prohibit advertising cannabis on its platforms, but there are strings and loopholes.

Let’s go through the fine print of Google’s advertising policy as it relates to marijuana.

Google does not permit ads that promote the use, sale or even provide informational content about cannabis.

It doesn’t matter if the ad pertains to medicinal or recreational marijuana, the tech beast doesn’t make a distinction and lumps it all as a recreational drug.

In theory, this also includes CBD and hemp.

However, since 2019, Google has been running closed-test programs for selected CBD companies.

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