
Clarity for the decisions
that move your business.
When growth, margins or operations become harder to manage, we identify what is holding the business back—and build a practical plan to move it forward.
You see the pressure.
We look for the cause.
Revenue grows. Margin doesn’t.
We examine the economics, workload and operating decisions behind the numbers.
Every decision comes back to you.
We look at ownership, management visibility and the systems your team needs to operate.
The next move carries real risk.
We connect the financial, operational and regulatory questions before more resources are committed.
Real businesses.
Specific work.
Making the business visible.
Financial controls, connected operating data and hands-on implementation through an 18-month engagement.
Explore the engagement ↗ZWITCH · Product developmentFrom concept to market.
A manufacturable product, an OEM pathway and a route into licensed California retail.
Explore the engagement ↗Kingsmen / NuEra · Market entryTurning an asset into an operation.
Transaction assessment, financial planning, approvals and facility-launch coordination.
Explore the engagement ↗VBX revenue and ZWITCH timing are client-reported outcomes described in the published case studies. Results reflect each engagement’s circumstances.
Understand the business.
Decide what comes next.
The Business Performance Diagnostic™ is our paid assessment of the business. It brings the findings, priorities and 90-Day Roadmap into one engagement.
Written findings
The constraints, risks and opportunities that matter to the agreed scope.
A prioritized 90-Day Roadmap
What to address, in what order, with responsibilities and measures of progress.
A leadership presentation
A clear walkthrough of the findings and the decisions they support.
Your team executes.
Take the plan forward with your existing people and resources.
We work with your team.
Add structure, accountability and support through implementation.
We help build the capability.
Bring together the people and systems needed to launch the plan.

Strategy that stays
connected to operations.
Adrian Holguin brings a business, finance and operations perspective to decisions that rarely fit inside one department.
His work spans regulated-market development, facility planning, business performance and hands-on execution.
Founder & Principal Consultant
A broader business lens.
Deep specialist experience.
We work with complex and regulated businesses where capital, compliance and operations affect one another. Cannabis is our leading industry specialty, with experience across licensing, facilities, production and commercial operations.
Explore our expertise ↗A few useful answers.
Is CannaShark only for cannabis businesses?
No. We advise complex and regulated businesses. Cannabis is our leading industry specialty; we assess fit based on the business problem and the expertise it requires.
What happens on the first call?
We discuss the business, your priorities and what has already been tried. The purpose is to establish mutual fit and whether a paid Diagnostic would be useful.
Is the 90-Day Roadmap a separate service?
The prioritized 90-Day Roadmap, written findings and leadership presentation are included in the paid Business Performance Diagnostic™.
Do we have to hire you for implementation?
No. You can execute internally, work with us alongside your team, or engage us to help build the team and launch the plan.
Bring us the decision
you need to make.
A focused conversation to understand your business and determine whether a Diagnostic is the right next step.